Coverage
47 countries, every market
Every persona is grounded in real census data from official national statistics offices. No synthetic demographics. Real population distributions at the subnational level.
47
countries
20+
data sources
4
continents
Subnational
granularity
Data layers
Three layers of grounded data
All 47 countries benefit from three complementary data layers, sourced from official statistics and live signals.
Demographics
Built from national census data at subnational granularity.
Location (sub-national)SexAgeHousehold compositionLife stage
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