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Understand your consumers better than ever

Foresight creates AI-powered simulations of your consumers, letting your team test pricing, positioning, packaging, campaigns, and new product concepts before going live.>90% accuracy vs traditional fieldwork

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Trusted by marketing, advertising and insights teams across Fortune 500 companies, FMCG leaders and retail.

“We have been able to simulate reactions from very specific regions simultaneously where traditional research would have been too slow or too expensive. With Foresight, testing has become more of a reflex, a constant companion along the development process.”

Alix Ligot

Global Marketing Development Director, Caudalie

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Solutions

One platform, every answer

Test every campaign before it goes live

Pre-test ads, measure brand lift, and optimize creative across synthetic audiences that mirror your real consumers. Validate every piece of communication in minutes, not months.

Copy Testing

Pre-test TV, digital, and social ads before launch. Measure recall, persuasion, and brand linkage across synthetic audiences that mirror your real consumers.

Brand Lift Study

Quantify the impact of your campaigns on awareness, consideration, and purchase intent. Isolate the true lift your advertising drives.

Campaign Tracking

Monitor campaign performance continuously across channels. Track message wear-out, competitive share of voice, and audience response over time.

A/B Creative Testing

Test dozens of creative variants head-to-head across audience segments. Identify the winning execution before committing media budget.

Test it on your brand

Get a free brand perception report within 24 hours.

Science-backed

Personas grounded in real-world research

Not just prompts and vibes. Every synthetic consumer is built on validated psychology and demographic science.

Demographic data

Real census data across 47 countries: age, income, location, household composition, and life stage. Your synthetic audience mirrors the actual population.

Socioeconomic data

Education, employment, spending power, and social class. Every persona reflects real-world economic conditions and constraints.

Behavioral & attitudinal

Purchase patterns, brand loyalty, media habits, values, and motivations. Personas react the way real consumers think, feel, and buy.

Cultural context

Local trends, social norms, and regional preferences built in. A French Gen Z consumer doesn't respond like an American one.

Validated accuracy

Continuously benchmarked against real-world panels. Every simulation includes confidence levels so you can decide with clarity.

>90% accuracy vs. test-retest ceiling

47 countries covered

2M+ digital twins

Panels sampled with the same method as Gallup, Pew & Ipsos

See our methodology →

How it works

A proprietary database of consumer and market behavior

Demographic Data

Census, age, income, location

Socioeconomic Data

Education, employment, household

Behavioral & Attitudinal

Purchase patterns, values, motivations

Simulation EngineProprietary consumer database

2M+ PopulationBuilt for your research

InsightsDecision-ready evidence

Your innovation data is sensitive: campaign strategies, unreleased concepts, competitive intelligence...
We built Foresight with enterprise-grade security from day one so your ideas stay yours. We never use client data to train our models.